You've spent time writing your latest newsletter and you've now emailed it to your list of subscribers. You're disappointed to discover that your 'open' rate is very, very low. For every 600 subscribers, only 9 have opened it (and may or may not have read it!). Even fewer have then visited your website. It doesn't seem like newsletters are working for you. But don't give up just yet. Here are a few helpful tips.

It's a given that in today's competitive business world you need to aggressively market your services and products. How can you do this effectively? One method, the tried and tested 'sales flyer,' is still an excellent means of reaching a large target audience and a good way to introduce a price reduction or an existing special offer.

Okay, so your company needs a well-written brochure, a short press release or some fresh website content. Well, the smartest decision you can make is to hire a professional copywriter. Why? Simple. Because the words of your message are more important than glossy images and graphics… so don’t skimp on your copywriting budget.  Now, you may think you know your own business best and can do the job perfectly well but you’d be wrong! First, you’re too involved to see things as an outsider would and second, you’re not trained to write about it! A good copywriter, on the other hand, is able to look at your business with a fresh perspective and write about it intelligently and creatively. After all, that’s what copywriters do. Finding the right copywriter and working well together is the tricky bit… so here are some terrific tips to help you do just this: